Our Story
I have decided to start a coffee roasting company, let me take you back to how this journey got started.
It all started on April 2nd, 2021, when my father, Hans, passed away from bone cancer that had spread to his organs. He had been experiencing back pain for years, and it wasn’t until he was rushed to the hospital that they discovered the severity of his condition. This experience opened my eyes to the struggles that those around me face, and I realized that I had done little to provide humanitarian assistance to help those around me who suffer challenges every day like my father had.
The following year became a period of reflection and observation. I began to notice friends within my circle who were dealing with various diseases and health issues, I began to reflect on how I could help.
One day I sat with some friends, discussing what I wanted to do. One person remarked that I was already roasting coffee beans for myself and others, and then he suggested beans with a conscience. This suggestion coincided with my father’s love for drinking coffee, thus the idea for 4Coff Roasting Company was born.
I also wanted to tackle the challenge of acidity in coffee, with my wife experiencing stomach pains after drinking coffee with higher acidity. I also through experimentation found the perfect blend to create a smooth coffee that she could enjoy.
4COFF – 4Change – 4Cause – 4life
Our family wanted to give back to the community and support causes such as Bone Cancer, Autism, Mental Health, Epilepsy, Brain Cancer, Child Abuse, Breast Cancer, Heart and Stroke Disease, MS, and Amyotrophic Lateral Sclerosis (ALS) which has and is affecting people we know. For every bag of coffee sold, $1 goes towards the cause it represents.
What sets us apart is our commitment to quality blends that are consistently roasted and always striving to produce the finest, smoothest coffee. Additionally, we only use Direct Trade beans, meaning we buy directly from the farmer or close representative rather than importers or large sellers.
We invite you to try our freshly roasted beans and taste the difference. We truly believe it will change the way you think about a cup of coffee.